Choosing a martech stack requires more than just selecting the one with the most features and functions. You must consider several auxiliary factors, such as what your ultimate goal is, whether you need a niche or full stack, data collection and management capabilities, analytics, services, and partner ecosystem.
Data collection and management capabilities remain a challenge for marketers, but choosing a vendor with multiple interconnected capabilities, such as journey management, decisioning, measurement, optimization, and data capabilities, is a popular trend. Additionally, perform an audit of the analytics capabilities included with the stack versus the ones you need.
Finally, inquire about a vendor's service offerings, consulting services, and partner ecosystem. Service offerings can provide a quick way to get martech up and running, while consulting services can serve as staff augmentation. Partner ecosystems allow for additional capabilities to be added to the stack.
Five Tips for Choosing the Perfect Martech Stack
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