
How to Build a Scalable B2B Content Engine With AI: A Marketer's Guide
Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy. Read more.
Content repurposing is like insurance for when you don't have the time to create marketing collateral. It takes a piece of content and turns it into something else, such as an article into a series of blog posts. This helps to save time and promote the content further. Webinars are a great source for repurposed content, as you can turn it into a whitepaper, blog post series, SlideShare, press release, and more!
You can follow certain steps to repurpose the webinar content. First, upload the slides to SlideShare. Second, transcribe the audio and polish it up. Third, create a whitepaper. Fourth, use the text to create a series of blog posts. Fifth, format the blog posts into an email newsletter. Sixth, use the whitepaper or blog posts for a magazine article. Seventh, write a press release. Eighth, create social media posts. Lastly, create a content repurposing plan for every webinar.
Content repurposing is a great way to save time and get your content in front of more people. You can take a webinar and turn it into various types of content in less than two weeks! Additional resources on content repurposing can help you further.
No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself
Don't worry ... it's FREE!
Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy. Read more.
AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.
B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.