Best-Practices for Reaching and Marketing to the C-Suite Audience

Standing out to the C-suite is essential for marketers to make meaningful connections and personalized, immersive brand experiences. An effective approach to reaching them is to deliver a personalized touchpoint at the right time in the right channel with the right technology. Direct mail has the highest effectiveness rating among all channels for reaching the C-suite, and tactile marketing automation software integrates directly with a CRM or marketing platform to customize content and timing.

Events are another effective medium for building relationships with the C-suite, as they can provide intimate and memorable connections with peers, customers, and vendors. Virtual events need to be designed to cultivate memorable connections, using multiple senses and exclusive settings. Email remains an effective channel for reaching the C-suite, and email performance analytics should inform all other channels and messages.

By using account, profile, and intent data to personalize messages and package components, marketers can create a brand experience worthy of the C-suite's attention. Orchestrating multiple channels and timing creates a thoughtful experience that drives action and improves response rates and ROI.