Organizations of all sizes are embracing marketing technology to improve data quality, streamline complicated processes, and increase efficiency. GetResponse and Ascend2 recently conducted a survey to understand the state of marketing technology implementation and provide helpful and actionable advice.
Improving data quality is essential for organizations that rely on data as a source of customer information. Consolidating multiple tools into a single platform is an efficient way to improve data quality and provide a complete view of customers. It’s also important to have a clear strategy and the right technology for efficient implementation.
Personalized support from experts who know the nuances and intricacies of the system can help marketers make the most of the tools available. Doing so will give companies a competitive edge and ensure successful campaigns. Technology helps marketers gain insights about their audience and act on them for tailored communications.
Five Real-World Tips for Better Data Quality and Marketing Efficiency
Don't worry ... it's FREE!
A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.
Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?
In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.
When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.
In the race to build bigger and better solutions, martech vendors have ended up with so much "extra stuff" in their products that doing even basic work has become difficult. The result for marketers: frustration and wasted time. What can be done?
CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable customer-centric strategies.