Five Real-World Tips for Better Data Quality and Marketing Efficiency

Organizations of all sizes are embracing marketing technology to improve data quality, streamline complicated processes, and increase efficiency. GetResponse and Ascend2 recently conducted a survey to understand the state of marketing technology implementation and provide helpful and actionable advice.

Improving data quality is essential for organizations that rely on data as a source of customer information. Consolidating multiple tools into a single platform is an efficient way to improve data quality and provide a complete view of customers. It’s also important to have a clear strategy and the right technology for efficient implementation.

Personalized support from experts who know the nuances and intricacies of the system can help marketers make the most of the tools available. Doing so will give companies a competitive edge and ensure successful campaigns. Technology helps marketers gain insights about their audience and act on them for tailored communications.