Three Agile Marketing Tips for the Post-Pandemic Economy

Three Agile Marketing Tips for the Post-Pandemic Economy

Marketing Management — Wed., Jan. 20, 2021

Agile Marketing has been gaining ground as an effective approach for the modern economy. During the pandemic, its popularity has grown due to its ability to help manage change, increase productivity, and align more closely with other business units. Agile marketers are also more satisfied with their jobs than those who take a traditional approach or those who use an ad hoc strategy.

To take advantage of Agile Marketing, it's important to structure a team for the Agile Marketing sprint. This should include a scrum master and a few other members depending on the objective. During the sprint, which can last 1-3 weeks, there should be brief but frequent meetings to stay on track. Failure should be seen as a learning tool, and teams should look for takeaways from each sprint.

Finally, it's important to hold a simultaneous measurement sprint to maximize success. This requires looking for solutions that measure impact throughout the organization, not just in the marketing department. When done right, Agile Marketing can be more responsive to emerging trends, creating a greater sense of job satisfaction and demonstrating the value of Marketing.

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