Five Tips for Leaders to Effectively Implement OKRs
Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.
Agile Marketing has been gaining ground as an effective approach for the modern economy. During the pandemic, its popularity has grown due to its ability to help manage change, increase productivity, and align more closely with other business units. Agile marketers are also more satisfied with their jobs than those who take a traditional approach or those who use an ad hoc strategy.
To take advantage of Agile Marketing, it's important to structure a team for the Agile Marketing sprint. This should include a scrum master and a few other members depending on the objective. During the sprint, which can last 1-3 weeks, there should be brief but frequent meetings to stay on track. Failure should be seen as a learning tool, and teams should look for takeaways from each sprint.
Finally, it's important to hold a simultaneous measurement sprint to maximize success. This requires looking for solutions that measure impact throughout the organization, not just in the marketing department. When done right, Agile Marketing can be more responsive to emerging trends, creating a greater sense of job satisfaction and demonstrating the value of Marketing.
Three Agile Marketing Tips for the Post-Pandemic Economy
Don't worry ... it's FREE!
Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.
Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.
Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.
Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.
What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.
Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing. Read more.