![Opportunity Out of Difficulty: Four Martech Trends to Follow in 2021](https://i.b2bprofs.com/assets/images/articles/lg/210106-red-balloon-lg.jpg)
Unlock the Power of First-Party Data With the CDP Approach
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
2020 didn't turn out to be what was expected, however 2021 presents marketers with an opportunity to take the year's challenges and improve their processes. Emerging themes in analytical marketing technology are the foundation of progress in 2021, focusing on optimization and modernization rather than complete transformation.
Machine-learning is becoming mainstream in marketing, allowing for better customer and prospect value prediction, more segmentation and personalization. Attribution is also becoming obligatory to align sales and marketing departments, while conversational AI is improving digital engagement tactics.
Revisiting and modernizing processes, controlling and attributing costs, increasing conversions and repurposing technology will be the focus for 2021. Data and analytics will continue to be key for brands to gain desired insight.
Opportunity Out of Difficulty: Four Martech Trends to Follow in 2021
Don't worry ... it's FREE!
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.
Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.
A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.
Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?