Five Tips for Making Company-Culture Videos That Captivate Your Customers' Hearts (Article 2 of 3)

Five Tips for Making Company-Culture Videos That Captivate Your Customers' Hearts (Article 2 of 3)

Branding — Tue., Sep. 15, 2020

Empathy towards customers is essential for building trustful and lasting relationships, especially in a B2B environment. Company-culture videos are an effective way to foster that empathy, but need to hit five key milestones in order to be successful. These include defining your company's identity, using the power of storytelling, interviewing workers, getting creative, and promoting your finished product.

When creating a company-culture video, it is important to represent your brand's unique personality and values. Storytelling is essential to communicate those values and create an emotional connection with the audience. Interviewing workers and featuring real people, not actors, will help prevent customers from thinking of your brand as a faceless corporation.

Including fun and entertaining elements in the video will help it stick in the audience's mind. Finally, be sure to promote your finished video on social media and other business-oriented platforms, as well as include it in your email marketing strategy.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Five Tips for Making Company-Culture Videos That Captivate Your Customers' Hearts (Article 2 of 3)

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Why You Need a Brand Style Guide (Even If you Think You Don't)

Why You Need a Brand Style Guide (Even If you Think You Don't)

Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. They don't. Or maybe you think it's too expensive to create a guide. The reality? You can't afford not to.

Nine Rebranding Myths and Misconceptions Debunked

Nine Rebranding Myths and Misconceptions Debunked

Although acceptance of rebranding is growing among business leaders, many remain plagued by misconceptions that leave them hesitant to embrace what is a powerful strategy. Here are nine rebranding realities that will dispel those misconceptions.

How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing

How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing

The Barbie movie is a marketing masterclass that offers valuable insights for branded podcasts—and marketers. The strategic marketing approach that made Barbie a global phenomenon can be applied to take your marketing to the next level.

Whiteboard Animation Videos Are Also for Branding: Here's How to Get It Right

Whiteboard Animation Videos Are Also for Branding: Here's How to Get It Right

Each type of marketing video has attributes that make it better at some tasks than others. Whiteboard videos excel at engaging and concisely conveying lots of information. But, with the right visual and production elements, they can also be great for branding.

Four Steps to Get Your Team Writing in Your Brand's Voice

Four Steps to Get Your Team Writing in Your Brand's Voice

This article shares tips for setting up clear tone-of-voice brand guidelines, teaching your team to follow them, and checking how well you're doing.

How to Craft Your Brand's Elevator Pitch

How to Craft Your Brand's Elevator Pitch

To make the right first impression, your brand needs an elevator pitch—a practiced script that introduces yourself and your business in a positive way that is both relevant and memorable. Here are tips on how to craft one.

Subscribe to the MarketingProfs Today newsletter