How to Make Product Videos That Actually Drive Sales (Article 1 of 3)

Marketing Content — Thu., Sep. 3, 2020 Product videos are an effective way to demonstrate to potential customers the value of a product or service. When done right, they can prompt customers to purchase and speed up the decision-making process. There are several types of product videos, including product demos, explainer videos and customer testimonials. When creating one, it is important to understand the target audience's needs and how the product can solve their problem. Additionally, a script and storyboard should be created in advance, to ensure the video is short and simple and ends with a call to action. After the video is complete, it should be uploaded to a landing page, social media, and through direct marketing. Doing this right can lead to amazing results. ... continue reading below