Three Best-Practices to Align Web Development With SEO

The success of a website depends on a positive working relationship between SEO and Web development teams. This article offers best practices to improve their collaboration, such as writing unique title tags and ensuring fast page load times. Additionally, creating a mobile-friendly website is important as it can positively affect search rankings. All of these tips require action from both teams.

Title tags are an important part of SEO, and having a compelling one can influence click-through rate. Writing effective title tags requires a mix of art and science. It is recommended to use numbers, action words, and take up some space (without being too long) when possible. Additionally, the Web developer can help with implementing changes to the tags.

Website speed is a key factor in user engagement, and it can negatively affect rankings if it is too slow. Both actual and perceived page speed can be improved by minifying JavaScript and optimizing CSS, compressing images, and using HTTP/2. Mobile-friendly websites are also important as they can positively affect search engine rankings, and can be done with either responsive sites or separate mobile subdomains.