LinkedIn, a popular networking platform, has 90 million senior-level influencers. It offers a great opportunity for B2B marketers to reach decision-makers and gain feedback. Recently, Pete Davies, head of its content products, confirmed that LinkedIn is testing a new conversational format called LinkedIn Stories. This could mean an exciting way for marketers to be more creative and authentic by sharing personal moments.
Stories have been popularized by Snapchat, Instagram, Facebook, YouTube, Pinterest, and now Twitter has announced a new story-like feature, called Fleets. These stories typically feature photos, short videos, and other ephemeral content that don't last beyond 24 hours. LinkedIn has already started testing a version of stories called Student Voices.
B2B marketers should begin to consider how they will use LinkedIn Stories. With content becoming more "personal", consider what type of content you want to share, the content production strategy, and how to make the most of this format to grab people's attention and increase engagement with your brand. Start pre-planning now and get ready to unleash your creativity!
LinkedIn Stories Is Almost Here: Will It Reinvent the B2B Social Media Landscape?
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