Five Things to Do Now With Your Customer Advisory Board During the Pandemic

Five Things to Do Now With Your Customer Advisory Board During the Pandemic

Marketing Strategy — Mon., May. 4, 2020

The Coronavirus pandemic has caused many companies to put their plans for customer advisory boards (CABs) on hold, but now is actually an ideal time to start or strengthen a CAB program. Here are five things your company should do to use the CAB to lead during the pandemic.

First, use this time to establish a strong CAB program foundation by determining goals, evaluating and recruiting customers, and engaging them virtually. Second, use the CAB to show leadership and demonstrate how your company is responding and adapting to the crisis. Third, use virtual technologies to host a successful virtual CAB meeting and plan for in-person meetings when the pandemic ends. Finally, use the CAB to prepare for the 'new normal' and find solutions and opportunities for your company to thrive.

The pandemic presents an opportunity for companies to use their CABs to lead and prepare for the future. Investing the time and effort now can help your business not only return to business but also prosper in the coming post-Coronavirus era.

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