Five Ways to Improve Product Marketing and Sales Enablement Collaboration to Drive Revenue

Five Ways to Improve Product Marketing and Sales Enablement Collaboration to Drive Revenue

Marketing Strategy — Tue., Apr. 28, 2020

Product Marketing and Sales Enablement teams both have an important role in driving revenue. When they are aligned they are both more effective, but in many organizations they still have a ways to go before they master collaboration. Misalignment between the two teams can lead to conflicting information and inefficient content, which can slow down deals or even kill them completely.

Five ways to improve alignment between the two teams are to plan together, stay connected, collaborate on content creation, harness content analytics, and have fun. Alignment starts at the top and is essential for sellers to deliver better buying experiences and close more deals.

Improving collaboration between Product Marketing and Sales Enablement teams is a win-win for both teams and the organization as a whole. Regular communication, content collaboration, and content analytics are key to driving revenue and success.

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