Do Marketers Expect to Face More Competition in 2024?
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
Product Marketing and Sales Enablement teams both have an important role in driving revenue. When they are aligned they are both more effective, but in many organizations they still have a ways to go before they master collaboration. Misalignment between the two teams can lead to conflicting information and inefficient content, which can slow down deals or even kill them completely.
Five ways to improve alignment between the two teams are to plan together, stay connected, collaborate on content creation, harness content analytics, and have fun. Alignment starts at the top and is essential for sellers to deliver better buying experiences and close more deals.
Improving collaboration between Product Marketing and Sales Enablement teams is a win-win for both teams and the organization as a whole. Regular communication, content collaboration, and content analytics are key to driving revenue and success.
Five Ways to Improve Product Marketing and Sales Enablement Collaboration to Drive Revenue
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Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...
For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.