How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs

Artificial Intelligence and advanced filtering options make it easier to monitor traditional and social media. With dozens of media monitoring platforms available, it can be difficult to pick the best one. Gathering requirements and understanding what a successful monitoring program looks like for your organization is the first step. The 2020 Media Monitoring Buyer's Guide can help with this decision-making process.

The three main components of media monitoring platforms are the news feeds they have access to, the interface used to filter the source feeds, and the artificial intelligence filters that can be used to process large amounts of data. Breadth of coverage should not be the only criteria when selecting a platform, but ease-of-use, Boolean search capabilities, and artificial intelligence filters should also be considered. Additionally, the people behind the platform should be evaluated, such as their onboarding program, user ratings, and service agreement.

Finally, for a seat at the boardroom table, accurate metrics that demonstrate the business impact of marketing efforts, can withstand scrutiny, and are presented in language the CEO cares about are needed. Platforms that allow for third-party data to be imported can help with this.