
AI Update, July 18, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Catch up on the latest developments in AI from the past week:
OpenAI partners with Google, shifting away from Microsoft. Importance for marketers: Significant changes in AI infrastructure and alliances may affect future marketing technology.
ChatGPT's rapid growth challenges Google's search dominance. Importance for marketers: Marketers must adapt to the shifting landscape of AI-driven search and changing user behaviors.
Meta invests in Scale AI, Meta launches advanced AI video editor, and more developments in the AI industry. Importance for marketers: Marketers should anticipate enhanced AI capabilities affecting digital advertising, personalization, and customer engagement strategies.
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Catch up on select AI news and developments from the past week or so. Stay in the know.
Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.
Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.
Catch up on select AI news and developments from the past couple of weeks. Stay in the know.
Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.
Discover how Snowflake's ABM team achieved a 2.3x lift in meetings booked and a 54% increase in CTR by using Snowflake AI for targeted campaigns and more personalized messaging—while optimizing both budget and engagement. Read more.