AI Update, September 20, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so (in no particular order):

YouTube Shorts adds Google AI model Veo for enhanced video creation. YouTube is integrating Google DeepMind's Veo video generation model into YouTube Shorts, allowing creators to generate high-quality backgrounds and six-second standalone video clips. This AI-powered feature is set to improve YouTube's Dream Screen tool, enabling more advanced background generation and remixing options for creators. The Veo model competes with similar models from OpenAI and others. Importance for marketers: This integration offers marketers a new opportunity to create high-quality short-form content easily, which could enhance audience engagement and drive brand visibility.

LinkedIn scraped user data for AI training without updating terms of service. LinkedIn has reportedly used US user data to train AI models before updating its terms of service. Although users can opt out via settings, LinkedIn failed to update its privacy policy ahead of the changes, unlike EU users who were excluded due to stricter data privacy rules. LinkedIn claims it uses privacy-enhancing techniques, but the practice has sparked concerns about data usage transparency. Importance for marketers: Marketers should closely monitor how platforms handle user data for AI training, as privacy issues can impact consumer trust and platform engagement.

Microsoft introduces Copilot Pages for collaborative AI-powered teamwork. Microsoft launched Copilot Pages, an AI collaboration feature for businesses. It allows teams to collaborate with AI input in real time, iterating on projects such as meeting notes and business pitches. Tied to Microsoft's BizChat and 365 Copilot, the feature enables users to pull data from various sources for enhanced teamwork. Importance for marketers: Marketers can benefit from this tool by streamlining campaign planning, improving team collaboration, and enhancing content creation through real-time AI assistance.