100 Persona Characters Marketers Can Use to Define Brand Voice [Infographic]

Marketing Content — Tue., Jan. 23, 2024 Connecting your brand voice to a specific persona or actual person can help creative teams understand the voice you want. It can also provide better content prompts for generative AI. An infographic from The Creative Marketer offers 100 characters divided into 12 common personas. Use this infographic to define your brand voice by choosing from personas like innocent, sage, explorer, and hero. This can help you create a consistent and unique brand voice. It's important to choose an inspiration that aligns with your brand values and goals. Having a clear brand voice can help your content stand out and connect with your audience. By using a persona or character as inspiration, you can create a strong and relatable voice for your brand. Use this infographic as a starting point in defining your brand voice. ... continue reading below