B2B Marketing Budget and Spend Trends for 2024

B2B Marketing Budget and Spend Trends for 2024

Marketing Strategy — Tue., Jan. 2, 2024

According to a recent report from Sagefrog, most B2B marketers do not expect a decrease in their marketing budget for 2024.

The report, based on a survey of 2,400 marketers in various B2B industries, reveals that 48% expect their budget to increase, 25% expect it to stay the same, and only 27% expect a decrease.

The top areas of spend for 2024 are expected to be in-person tradeshows/events, direct marketing, content marketing, and directories/sponsorships, whereas the top priorities are to improve measurement and launch new products/services.

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