How B2B Prospecting Has Changed
Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.
Marketers' Business and Budget Expectations for 2024
Marketing Strategy — Wed., Dec. 20, 2023Most marketers expect business to be better in 2024 than in 2023, according to WARC's survey of 1,400+ marketers. 61% expect business to improve, and 41% expect their budgets to increase, with YouTube and TikTok as the top channels for increased spend.
54% of marketers say brand metrics have the greatest impact on their marketing strategy. Additionally, 39% say measurement is one of their top concerns for 2024.
The Voice of the Marketer 2024 report was based on WARC's annual survey.
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Marketers' Business and Budget Expectations for 2024
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