The Top Challenges Facing Senior Marketers in 2025
What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders.
The New Business Environment for Marketing Agencies in 2023
Marketing Strategy — Wed., Oct. 18, 2023According to recent research, 37% of American marketing agencies say obtaining new business in 2023 has been harder than last year. 58% of agency executives found it harder to obtain new business in 2023 compared to 43% in 2022.
Agency executives cite fewer opportunities, challenges breaking through, and difficulty reaching the right people as reasons for this. 41% say the dollar amount of new opportunities has decreased this year.
The report was based on a 2023 survey of 250 US advertising and marketing agency executives.
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The New Business Environment for Marketing Agencies in 2023
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