How B2B Marketers Define 'Revenue Marketing'

How B2B Marketers Define 'Revenue Marketing'

Marketing Strategy — Tue., Jul. 25, 2023

97% of B2B marketers are familiar with the term "revenue marketing". According to recent research from Demand Spring it encompasses revenue generation through data-driven tactics, aligning Marketing with revenue goals, and focusing on revenue as the ultimate goal.

Marketing functions that fall under revenue marketing include demand generation, customer expansion, and analytics. 47% of B2B marketers rate their firm's revenue marketing maturity as "moderately mature".

The top obstacle to revenue marketing success is misalignment between Marketing and Sales, according to the research from a survey of 100 B2B marketers from North America.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

How B2B Marketers Define 'Revenue Marketing'

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Seven Guiding Principles for Noticeably Better B2B Marketing

Seven Guiding Principles for Noticeably Better B2B Marketing

Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.

B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey

B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey

Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.

The Top Marketing Challenges Small Businesses Face

The Top Marketing Challenges Small Businesses Face

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.

Tech Marketers Need to Rethink Automation

Tech Marketers Need to Rethink Automation

Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.

Do Marketers Expect to Face More Competition in 2024?

Do Marketers Expect to Face More Competition in 2024?

Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.

Subscribe to the MarketingProfs Today newsletter