B2B Multichannel Marketing: Top Channels, Trends, and Challenges
B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2.
How B2B Marketers Define 'Revenue Marketing'
Marketing Strategy — Tue., Jul. 25, 202397% of B2B marketers are familiar with the term "revenue marketing". According to recent research from Demand Spring it encompasses revenue generation through data-driven tactics, aligning Marketing with revenue goals, and focusing on revenue as the ultimate goal.
Marketing functions that fall under revenue marketing include demand generation, customer expansion, and analytics. 47% of B2B marketers rate their firm's revenue marketing maturity as "moderately mature".
The top obstacle to revenue marketing success is misalignment between Marketing and Sales, according to the research from a survey of 100 B2B marketers from North America.
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How B2B Marketers Define 'Revenue Marketing'
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