97% of B2B marketers are familiar with the term "revenue marketing". According to recent research from Demand Spring it encompasses revenue generation through data-driven tactics, aligning Marketing with revenue goals, and focusing on revenue as the ultimate goal.
Marketing functions that fall under revenue marketing include demand generation, customer expansion, and analytics. 47% of B2B marketers rate their firm's revenue marketing maturity as "moderately mature".
The top obstacle to revenue marketing success is misalignment between Marketing and Sales, according to the research from a survey of 100 B2B marketers from North America.
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How B2B Marketers Define 'Revenue Marketing'
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B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent research from The CMO Council and Zeta Global.
Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.
Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.
What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.
Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now.
B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.