How to Strategize for the Rise of Text-to-Video AI
Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead.
Most B2B marketers feel positive about artificial intelligence, with 34% feeling hopeful, 26% excited, and 16% apprehensive. 79% expect to incorporate more AI into their strategy and tech stack in the coming year.
B2B marketers would consider investing in AI across a range of areas over the next two years, such as personalizing the customer experience, generating content, and automating customer interactions.
Those with an "excellent" customer experience are more likely to consider investing in AI for ad creative, programmatic advertising, and performance measurement.
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Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead.
AI's impact on businesses worldwide is already undeniable, and the anticipated impact even more profound. Check out these select stats on the growth of AI.
Catch up on select AI news and developments from the past week or so. Stay in the know.
In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip.
The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research.
Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details.