The 10 Strongest and Most Valuable Global B2B Brands

Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance. It received a perfect brand strength score in the analysis, as did fellow consulting and commercial services firm EY. Microsoft has the highest B2B brand value globally, equating to $137.5 billion.

The researchers calculated brand strength by looking at three pillars: equity, inputs, and outputs. Brand value was calculated based on a range of factors, including brand royalty agreements and people's perceptions of a brand. Petronas, PwC, and Sberbank ranked respectively in brand strength.

Amazon has the second highest B2B brand value ($70.6 billion), despite only 24% of its overall brand value being attributed to B2B services. For the full methodology, see the report.