Do Marketers Expect to Face More Competition in 2024?
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
RollWorks surveyed 527 salespeople and 323 marketers to find out why leads are rejected. Salespeople are most likely to reject leads that don't fit target account criteria (industry, company size, revenue) or target individual criteria (role, seniority). Additionally, marketers underestimate the importance of form fills.
If a lead comes from a "high-fit" account, salespeople are most likely to accept signals such as site visit and content form fill. The report was based on data from a survey of 527 salespeople and 323 marketers.
Understanding why leads are rejected is important for marketers to effectively target accounts and individuals. The data from this survey can help marketers optimize their marketing strategies.
Why Sales Teams Reject Leads From Marketing
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Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...
For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.