Why Sales Teams Reject Leads From Marketing

Why Sales Teams Reject Leads From Marketing

Marketing Strategy — Wed., May. 3, 2023

RollWorks surveyed 527 salespeople and 323 marketers to find out why leads are rejected. Salespeople are most likely to reject leads that don't fit target account criteria (industry, company size, revenue) or target individual criteria (role, seniority). Additionally, marketers underestimate the importance of form fills.

If a lead comes from a "high-fit" account, salespeople are most likely to accept signals such as site visit and content form fill. The report was based on data from a survey of 527 salespeople and 323 marketers.

Understanding why leads are rejected is important for marketers to effectively target accounts and individuals. The data from this survey can help marketers optimize their marketing strategies.

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