Do Marketers Expect to Face More Competition in 2024?
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
According to research from Intensify and Ascend2, B2B go-to-market teams that use intent data are much more likely to report success with their strategies. Of the 612 survey respondents whose firms use intent data, 48% said their GTM strategy is very successful, compared to 17% of those who don't use intent data.
The most influential uses of intent data for GTM efforts are customer account expansion, digital advertising, lead generation, and account identification. The biggest challenges are creating a strategy, measuring impact, and converting data into insights efficiently.
The report was based on data from a survey of 612 B2B customer success, marketing, and sales professionals who work for companies with annual revenue of more than $10 million.
The Value of Intent Data for B2B Go-to-Market Teams
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Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...
For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.