Chief marketing officers (CMOs) at enterprise B2B companies have revealed their top strategic goals for the next 18 months as improving customer experience, upskilling their teams, and generating leads/sales. According to a survey of 300 CMOs from the UK and US, 48% highlighted customer experience, 39% upskilling their team, and 37% generating leads/sales.
CMOs also highlighted the areas they want to influence in their current role, with growth (30%) and customer experience (21%) being the top two. In terms of martech, the top priority for CMOs is developing a technology strategy (46%) and enhancing their capabilities around data (41%).
The survey was conducted by Modern, with the data coming from CMOs from B2B companies with 1,000 or more employees from the UK and US.
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The Top Priorities of CMOs at Enterprise B2B Firms
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