Event Marketing in 2023: Trends and Challenges

Event Marketing — Wed., Feb. 22, 2023

Most marketers who organize and run events are expecting their event marketing budgets to increase this year, according to recent research from Splash.

The survey of 670 event professionals in the United States and Europe found that 73% of respondents expect to see an increase in their budgets. Attracting the right attendees was identified as the biggest key to event success this year.

Event marketers also expect to run a mix of in-person and virtual events, but their biggest challenges are lack of team members and budget.

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