The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Recent research from Canto and Ascend2 shows that only 21% of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized.
45% of respondents have experienced inefficiencies or wasted time due to workflow-related challenges, and 35% have experienced a loss of productivity. The most significant areas needing improvement are content creation and content planning.
To improve workflows, respondents suggest better organization of content, better collaboration among teams, better technology, and less manual work.
The Content Roadblock: How Inefficient Workflows Affect Creative Teams
Don't worry ... it's FREE!
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.