The Content Roadblock: How Inefficient Workflows Affect Creative Teams

Recent research from Canto and Ascend2 shows that only 21% of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized.

45% of respondents have experienced inefficiencies or wasted time due to workflow-related challenges, and 35% have experienced a loss of productivity. The most significant areas needing improvement are content creation and content planning.

To improve workflows, respondents suggest better organization of content, better collaboration among teams, better technology, and less manual work.