Do Marketers Expect to Face More Competition in 2024?
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
Recent research from SeQuel Response shows that 65% of marketers who run direct mail campaigns report an improvement in performance over the last 12 months. Most marketers rate their campaigns as very or moderately successful across formats such as self-mailers, postcards, letters and catalogs.
Various methods are used to measure the success of campaigns, including multitouch attribution models, business reply envelopes and toll-free numbers/vanity URLs. Demographic selections and first-party sources are the two most popular data sources for mailing lists.
Marketers are concerned about increasing data security regulations and rising paper costs, which could affect future direct mail campaigns. The research was based on data collected from 158 marketing strategy leaders in 2022.
Direct Mail Marketing Trends
Don't worry ... it's FREE!
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...
For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.