Do Marketers Expect to Face More Competition in 2024?
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
Recent research conducted by GoodFirms among 410 B2B professionals revealed that vendor reputation, online reviews and pricing/service relative to peers are the most influential factors when it comes to B2B purchasing decisions.
When asked about the most critical pieces of information on a vendor's website, B2B buyers cited product features, services/offerings and pricing. Additionally, 72% of buyers prefer email as their channel of communication with sellers.
The survey was conducted in August 2022 and the results from it provide valuable insights into the B2B purchasing process. GoodFirms provides a full report on the research conducted which can be found on their website.
... continue reading belowThe Factors That Most Influence Buyers of B2B Services
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Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...
For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.