ROI of B2B Account-Based Marketing

The ROI of B2B Account-Based Marketing

According to Demand Spring, one third of B2B marketers who use account-based marketing ( ABM) have seen a return on investment (ROI) of more than 50%. 17% of these respondents reported an ROI of 50%-74%, 4% reported an ROI of 75%-100%, and 12% reported an ROI of more than 200%. 53% of respondents said that their ABM strategy generated more revenue than other marketing efforts.

The main goals for using ABM are to generate new business (74%), increase revenue (54%), and increase engagement (46%). A quarter of B2B marketers also reported that ABM had significantly improved their firm's relationships with customers, and 33% said it had moderately improved customer relationships.

The research was conducted in 2022 among 100 marketers in North America who work for B2B firms across a wide range of industries. The report was published by Demand Spring.

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The ROI of B2B Account-Based Marketing

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