Apple is the most valuable brand in the world, according to a recent research from Kantar BrandZ. With a brand value of $947 billion, the company is on track to become the first trillion-dollar brand. Google ranks second, having the biggest year-over-year increase in brand value among the top 10 brands (+79%).
Consumer technology and luxury brands had the greatest increases in brand value year over year. Tesla is the most valuable car brand in 2022, Amazon is the most valuable retail brand, and Louis Vuitton is the most valuable luxury brand.
The report was based on ongoing research involving more than 170,000 people across the globe. It combined those inputs with a financial model of each business to determine the brand value. See the full methodology in the report.
... continue reading below
The 10 Most Valuable Global Brands in 2022
Don't worry ... it's FREE!
Growing organizations often mistake execution problems for brand problems. Learn how brand governance—not just guidelines—clarifies who decides what, when to escalate, and how consistency survives scale. Read more.
Strong positioning is only the beginning. Learn how governance, activation, and practical guidance help B2B organizations turn brand strategy into consistent decisions that scale across teams. Read more
Is your brand aligned with your business growth? Discover five clear signs your brand is creating friction and when a strategic rebrand can unlock better performance. Read more
Trademarking is more than legal protection. It strengthens your brand, builds credibility, and supports growth. Learn why entrepreneurs should prioritize trademark protection early. Read more.
Growth in professional services firms comes from earning brand preference. Learn how strategy, commercialization, and culture must align to demonstrate expertise, deliver results, and build lasting client trust. Read more.
Understanding the difference between your brand and your branding is essential for shaping audience perception, building trust, and creating consistent customer experiences. Learn how to align both effectively. Read more.