The 10 Brands With the Best (and Worst) Reputations in the US

Branding — Tue., May. 31, 2022 According to recent research from Axios and The Harris Poll, Trader Joe's has the best reputation among US consumers. Through a two-step process, the researchers surveyed a nationally representative sample of 33,096 US adults to assign each brand a reputation score between 1 (critically bad reputation) and 100 (excellent reputation). Trader Joe's topped the list with a score of 82.4 and was followed by HEB Grocery, Patagonia, The Hershey Company, Wegmans, Samsung, Toyota, Amazon, Honda and Sony. The Trump Organization had the worst reputation with a score of 54.5, followed by Wish.com, Twitter, Facebook, Fox, Spirit, TikTok, Sears, Wells Fargo, Uber and My Pillow. ... continue reading below