Brand GRAVITY's Pull: Attracting B2B Buyers Across Research Channels
Explore how B2B companies can generate brand gravity and attract buyers across research channels to effectively engage modern buying groups.
B2B Marketers' Biggest Demand Generation Challenges
Demand Generation — Wed., Mar. 9, 2022According to recent research from HIPB2B and Ascend2, B2B marketers are facing challenges with demand generation such as generating high-quality leads and collecting high-quality data.
Email is the most used channel for demand generation, and 60% of B2B marketers have seen an increase in the number of leads generated over the past 12 months. 75% of B2B marketers need to increase the number of leads in the next 12 months to reach their goals.
The report was based on a survey conducted in November 2021 among 183 B2B marketers.
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B2B Marketers' Biggest Demand Generation Challenges
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