Do Marketers Expect to Face More Competition in 2024?
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
Industrial engineers prefer technical content when researching major purchases and appreciate strong technical expertise from sales teams. According to a recent survey of over 800 engineers, datasheets, CAD drawings, and product demo videos were the most useful content types. 70% of engineers value in-depth technical information in their work-related email newsletters. Most engineers do their research online, but appreciate the availability of a salesperson to answer questions. Lack of technical expertise from sales teams is the most annoying factor.
The survey, conducted by GlobalSpec and TREW Marketing, was based on data from engineers in industries like engineering services, automotive, energy, aerospace, electronics, and semiconductors. The research report can be found on the TREW Marketing website.
Industrial engineers want vendors to provide information-rich technical content and salespeople to exhibit strong technical expertise. Datasheets, CAD drawings, product demo videos, and in-depth technical email newsletters can help vendors meet the needs of engineers and make major purchases easier.
What Engineers Want From Vendor Marketers and Salespeople
Don't worry ... it's FREE!
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...
For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.