TikTok had the biggest jump in brand value among major global brands in 2021, according to recent research from Brand Finance. It experienced a 215% increase, followed by Snap (+184%) and South Korean internet company Kakao (+161%).
Apple ranked as the most valuable global brand, followed by Amazon, Google, Microsoft, and Walmart. The researchers found brands in the retail sector had the biggest increase in brand value (+46%), in aggregate, during the COVID-19 pandemic.
The research was based on a multi-part analysis which included a review of what brands receive for royalty agreements, a look at overall brand strength, and a survey of more than 100,000 people around the world. Alibaba had the biggest drop in brand value (-42%).
Brands That Had the Biggest Jumps in Value in 2021
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