
The Secret to B2B Event Success: The Virtual Sandwich Method
Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more.
According to recent research from Splash, most event professionals say virtual events have been more effective than they anticipated. 55% of respondents say the virtual events they held in 2020 and 2021 were more effective than they anticipated, and 49% say they were cost effective.
59% of event professionals plan to increase their investment in event technology in 2022. The most important factor to event success in 2022 according to 26% of event professionals will be attracting the right attendees.
The report was based on data collected from surveys conducted in 2020 and 2021 among a variety of US industries.
What Do Event Professionals Think of Virtual Events?
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Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more.
How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?
B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters. Read more.
Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.
Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences.
In-person events are back! Has it been a while since you've set up a booth and offered free swag? Never fear—this article shares 10 essential tips for making your event a success.