What Do Event Professionals Think of Virtual Events?

What Do Event Professionals Think of Virtual Events?

Event Marketing — Wed., Jan. 26, 2022

According to recent research from Splash, most event professionals say virtual events have been more effective than they anticipated. 55% of respondents say the virtual events they held in 2020 and 2021 were more effective than they anticipated, and 49% say they were cost effective.

59% of event professionals plan to increase their investment in event technology in 2022. The most important factor to event success in 2022 according to 26% of event professionals will be attracting the right attendees.

The report was based on data collected from surveys conducted in 2020 and 2021 among a variety of US industries.

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