Account-Based Marketing Team Setups

Are B2B Firms Dedicating Staff Exclusively to Account-Based Marketing?

Most B2B firms do not have individuals or teams dedicated exclusively to account based marketing ( ABM). The report, based on a survey of B2B executives from around the world, found that 22% of respondents have marketers dedicated to ABM, 17% have a dedicated ABM team, 59% have marketers balancing ABM with other responsibilities, and 2% have an ABM team comprised of both marketers and salespeople.

Only 36% of respondents who have marketers balancing ABM with other activities feel their setup supports success, compared to 73% of those with marketers dedicated to ABM. 49% of respondents overall say their team setup supports ABM success. 65% say their marketing team sets ABM objectives in partnership with Sales, which impacts success.

The report was based on a survey of B2B executives from around the world.

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Are B2B Firms Dedicating Staff Exclusively to Account-Based Marketing?

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Account-Based Marketing

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Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric.

Account-Based Marketing

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Account-Based Marketing

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