Top Hurdles B2B Buyers Face in Online Purchasing
Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research.
Recent research from BestSEOCompanies found that people want business websites to be easy to navigate, fast loading, and secure. According to a survey of 1,004 internet users, the top characteristics of a great business website are an easy-to-use menu, quickly loading pages, easy site navigation, easy-to-read fonts, and a secure connection.
The analysis of the 20 brand websites highly-rated by internet users found that they tended to have navigation bars at the top, large banner photos, and SSL security certificates. People were also more likely to say the businesses were trustworthy and had a positive impact on society.
The research was based on the survey and analysis of the brand websites. The report provides more information on the survey results and website anatomy.
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Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research.
Which domains send the most traffic to other websites on the internet? To find out, researchers looked at data from an anonymized panel of several hundred thousand internet users in the United States.
Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.
B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica.
Clicking "accept cookies" is an annoying but necessary step in the modern Web browsing experience. This article covers how to construct a site banner that is both compliant and (relatively) pain-free.
The birds are chirping, the sky is blue, and... yikes, that infographic you posted two years ago just doesn't hold up. Time for a spring cleaning. Here's how to do it.