Recent research from BestSEOCompanies found that people want business websites to be easy to navigate, fast loading, and secure. According to a survey of 1,004 internet users, the top characteristics of a great business website are an easy-to-use menu, quickly loading pages, easy site navigation, easy-to-read fonts, and a secure connection.
The analysis of the 20 brand websites highly-rated by internet users found that they tended to have navigation bars at the top, large banner photos, and SSL security certificates. People were also more likely to say the businesses were trustworthy and had a positive impact on society.
The research was based on the survey and analysis of the brand websites. The report provides more information on the survey results and website anatomy.
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The Anatomy of a Great Business Website
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