The Industries Americans Say Are Least Trustworthy

The Industries Americans Say Are Least Trustworthy

Branding — Wed., Nov. 24, 2021

The Public Affairs Council recently released a report in which 46% of Americans view the pharmaceutical industry as the least trustworthy compared to other major companies. Only 13% believe they are more trustworthy and 40% believe the industry has too little regulation.

The results of the 2021 survey show a slight improvement in the opinion of pharmaceutical companies compared to the 2020 results. 86% of Americans surveyed approve of small businesses, while 53% approve of major corporations.

The survey was conducted in September 2021 among a national sample of 2,199 adults in the United States. The annual report can be found on the Public Affairs Council website.

... continue reading below

Sign up for free to read the full article.

Enter your email address to continue reading

The Industries Americans Say Are Least Trustworthy

Don't worry ... it's FREE!

Related Articles

How to Build a Trusted B2B Brand in an AI-First World

B2B buyers trust peers more than polished marketing. Learn how to rebuild credibility and stand out in an AI-saturated landscape. Read more.

The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.

Images Define Your Brand: Five Stages of the Image Processing Maturity Model

Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more.

The Most Valuable, Fastest-Rising, and Strongest B2B Brands

The Most Valuable, Fastest-Rising, and Strongest B2B Brands

Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, researchers analyzed the value and strength of thousands of B2B brands.

In B2B, It's Brand or Bust

In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.

Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.