The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Recent research from Orbit Media Studios has shown that the average word count of blog posts has increased from 808 words in 2014 to 1,416 words in 2021.
The survey found that 45% of bloggers publish posts weekly or several times a month, and it takes them an average of four hours to write a blog post. The most important traffic sources for blogs are search engines, social media, and email.
This report was based on a survey conducted in September 2021 among 1,067 bloggers. It provides valuable insight into the current state of blogging and how it has changed over the past eight years.
Blogging Benchmarks: Word Count, Frequency, Production, and Traffic Trends
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Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.