The 10 Brands Americans Feel Most Intimately Connected to in 2021

The 10 Brands Americans Feel Most Intimately Connected to in 2021

Branding — Tue., Sep. 14, 2021

According to recent research from MBLM, Apple, Amazon, and Disney are the major brands people in the US feel most intimately connected to. Apple was found to be the most "intimate" brand overall, followed by Amazon, Disney, Target, YouTube, Toyota, Walmart, Costco, Harley-Davidson, and Google.

Women feel most intimately connected to Apple and Amazon, while men feel most connected to YouTube and Samsung. Furthermore, different age and income brackets had their own most intimate brand. 18-34 year olds felt most connected to Apple, and those with an income of $150,000+ felt most connected to Costco.

The report was based on data from a survey of 3,000 US consumers. It polled participants to understand their emotional connections with popular brands, assigning each one a Brand Intimacy Quotient score from 1-100.

... continue reading below

Sign up for free to read the full article.

Enter your email address to continue reading

The 10 Brands Americans Feel Most Intimately Connected to in 2021

Don't worry ... it's FREE!

Related Articles

How to Build a Trusted B2B Brand in an AI-First World

B2B buyers trust peers more than polished marketing. Learn how to rebuild credibility and stand out in an AI-saturated landscape. Read more.

The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.

Images Define Your Brand: Five Stages of the Image Processing Maturity Model

Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more.

The Most Valuable, Fastest-Rising, and Strongest B2B Brands

The Most Valuable, Fastest-Rising, and Strongest B2B Brands

Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, researchers analyzed the value and strength of thousands of B2B brands.

In B2B, It's Brand or Bust

In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.

Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.