The Most Valuable US Brands
AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research.
Are Businesses Creating and Using Brand Guidelines?
Branding — Tue., Sep. 7, 2021According to recent research from Lucidpress, only 30% of businesses have brand guidelines that are well known and used by most of their organization. 23% of respondents say their brand guidelines are used only by their creative teams and 19% say they have guidelines that are followed some of the time. Additionally, 15% of respondents say their business does not have any brand guidelines.
The report also revealed that 77% of respondents say off-brand content is created by their business at least a few times a year and 92% say their business uses creative templates. However, only 16% say templates are used across their entire organization.
The findings were based on a survey of 452 professionals who work for businesses in a wide range of industries.
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Are Businesses Creating and Using Brand Guidelines?
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