How the Pandemic Has Made It Harder to Close B2B Deals

According to a recent research from Showpad, 46% of respondents say it has been more difficult to close deals since the pandemic began due to buyers putting decisions on hold and 43% say it has been more difficult due to buyers reprioritizing.

Common sales challenges since the pandemic began include difficulty accessing content, difficulty gauging engagement on calls, lack of training for remote selling, and lack of necessary technology.

Similarly, B2B sellers have been facing common sales enablement challenges such as maintaining effective cross-functional collaboration and struggling with onboarding.