The Rising Costs of Corporate Events
Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research.
The Hybrid Future: How B2B Events Are Evolving
Event Marketing — Wed., Aug. 25, 2021Most marketers agree that hybrid B2B events, which combine both online and in-person elements, will become more common in the years to come. According to recent research from ON24, 95% of respondents believe this to be true. B2B marketers also say hybrid events will contribute significantly to the pipeline and provide more data than physical events.
Despite this, only 24% of marketers plan to develop new strategies for hybrid events that prioritize both in-person and virtual audiences. Marketer say the top elements they hope to incorporate into future hybrid events are technology integrations and the ability to connect with attendees in real-time.
The report was based on data from a survey conducted in May 2021 among 200 B2B marketers, 70% of whom work for companies with more than 250 employees.
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The Hybrid Future: How B2B Events Are Evolving
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