Enterprise CMO Survey: How Marketing Ops Could Improve

Marketing Strategy — Tue., Aug. 24, 2021

According to recent research from Brandmaker and Dimensional Research, CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing operations team focus on this year. Of the 114 CMOs and VP-level marketing executives surveyed, 51% indicated wanting better integration, 46% wanted more flexible campaign management, and 39% wanted real-time transparency.

89% of enterprise company senior marketing executives have increased their spend on marketing operations solutions in 2021. The key areas of investment are to improve campaign planning, expand automation, and improve financial management.

The research was conducted by surveying 114 CMOs and VP-level marketing executives who work for retail, financial services, or fast-moving consumer goods (FMCG) companies with more than 500 employees.

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