According to recent research from Salesforce, most marketers say the COVID-19 pandemic has led to a wide range of changes in their organizational priorities and the channels they use, as well as the metrics they rely on to measure success. More than eight in ten surveyed have had to adjust their digital engagement, workplace, organizational, workflow, management, and content strategies.
Marketers feel more connected to their managers, customers, colleagues, and partner organizations than they did a year ago, however only 44% feel more connected to other departments. In terms of returning to the office post-pandemic, 57% of marketers in the US and Canada are expecting to return fully to working in the office, compared to fewer than half in other regions.
The report was based on data from an 8,227-person survey conducted in May and June 2021 around the world, among B2B, B2C, and B2B-B2C hybrid firms.
How the Pandemic Has Changed Marketing
Don't worry ... it's FREE!
Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more.
CMOs face rising regulatory pressure as marketing accelerates. Learn how integrating compliance into workflows helps marketing teams move faster, reduce risk, and launch campaigns built for scrutiny. Read more.
Design systems streamline workflows, improve collaboration, and ensure consistent digital experiences across teams and channels. See how brands gain speed, flexibility, and long-term value through shared components and governance. Read more.
At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world.
Stop chasing clicks and leads. Discover five practical shifts that help marketers connect, inspire trust, and move deals forward through human-centered strategies. Read more.
Using digital twins, B2B marketers can rehearse product launches securely, cut costs, reduce audience fatigue, and reveal unseen risks before going live. Discover how simulations strengthen planning and execution. Read more.