Media Inflation: Are Advertising Costs Finally Cooling?
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.
B2B US Digital Ad Spend Forecast for 2021-2023
Advertising & Promotions — Tue., Aug. 10, 2021Research from eMarketer shows that US B2B digital ad spending is expected to jump 24.9% in 2021, reaching nearly $11 billion. This growth is largely due to a 32.5% increase in 2020. In 2022 and 2023, the US B2B digital ad market is expected to grow 16.8% and 15.1%, respectively. Display advertising will account for the largest share (32.2%) of US B2B digital ad spend in 2021, with tech product and services companies leading the way (32%).
2023 is expected to be a pivotal year, as US B2B display spending is projected to overtake search spending, and mobile spending will surpass non-mobile spending. LinkedIn is expected to receive the largest share of US B2B display spend in 2021. For an in-depth breakdown by ad format and industry, check out the full report.
The research was conducted in July 2021 and includes ads that appear on desktop, laptop, and mobile devices. This digital spend forecast gives B2B firms a better understanding of how to allocate their budgets and plan for the future.
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B2B US Digital Ad Spend Forecast for 2021-2023
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