The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
According to recent research from ON24, emails sent during the middle of the workweek tend to drive the most webinar registrations. The report was based on data from 100,482 webinars held in 2020.
Nearly two-thirds (63%) of registrations were driven by emails sent on Tuesday, Wednesday, and Thursday. 45% of people registered 1-7 days beforehand, 20% 8-14 days beforehand, 20% more than 20 days beforehand, and 15% on the day of the webinar.
76% of webinar attendance occurred on Tuesday, Wednesday, and Thursday. This research was based on data from 100,482 webinars held by businesses on the ON24 platform in 2020.
Webinar Benchmarks: Promotion and Attendance Trends
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Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.