The Most Valuable US Brands
AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research.
According to research from The Harris Poll and Axios, Patagonia, Honda, and Moderna were named as having the best reputations among high-profile companies in the United States. The report was based on survey data from 42,935 people and the companies were rated on nine dimensions of reputation to calculate their Reputation Quotient (RQ) score.
Patagonia earned the highest RQ score (82.7) and it was followed by Honda (81.6), Moderna (81.3), Chick-fil-A (81.1), and SpaceX (81.1). The Trump Organization earned the lowest RQ score (56.9) and it was followed by the Fox Corporation (59.2), Facebook (60), Wish.com (60.7), and Sears (61.2).
Pfizer and Dollar General registered the biggest improvements in their RQ scores from 2020 to 2021, while Fox Corporation and TikTok registered the biggest declines.
The Reputations of the 100 Most Visible Corporations
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AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research.
Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more.
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