The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Most B2B marketers believe they are not spending enough time amplifying their content, according to a survey conducted by Converge. 85% of B2B marketers feel they don't have enough time, due to other tasks taking precedence.
Blog posts and social media posts are the two types of content that are amplified the most. Social media is the top channel for both organic and paid content amplification, according to the survey.
The survey was conducted among 106 B2B content marketers from various industries and company sizes in December 2020 and January 2021. The findings demonstrate the need for B2B marketers to focus more on content amplification.
... continue reading belowThe State of B2B Content Amplification
Don't worry ... it's FREE!
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.